Extra You

Brand Action/Digital Video

Fruit of the Loom wanted to bring attention to their “back-to-school extra packs.” So, we cloned stressed out “back-to-school parents” and gave them an extra version of themselves to tackle the worst parts of back-to-school season.

My Role: We concepted this joint. Then I left and so did the CD…and the AD.

Bert Marissen AD

KT Thayer CD