Blimp Eclipse

Brand Action/Stunt

Fruit of the Loom’s CoolZone Fly Boxer Briefs are all about keeping you cool. And keeping cool is hard. It’s even harder at music festivals…unless you have a blimp.

All of the blimp footage you are about to see is real and should only be performed by a professional.

Don’t wanna watch another case study? Scroll the gifs.

Reactions

My Role: I wore a lot of hats on this project. The main one being concept guy (see dad, all those festivals panned out). Everyone always asks if I went up in the blimp. I didn’t. Bert did. Bert was also responsible for crashing the blimp. It was the biggest blimp disaster since the Hindenburg. Bert is a murderer. There’s a plaque. I’m kidding. Bert killed it on this project, not humans (some humans may apply).

Here’s to the two marvelous chaps that made this non-disaster happen with me.

Bert Marissen AD

KT Thayer CD