THe great tomato debate

Brand Action/Social

We settled one of the oldest debates in the known universe. Is the tomato a fruit or a vegetable?

My Role: Came up with the concept of solving the Tomato Vs. Vegetable debate once and for all. Went from letting Judge Judy solve it to letting the public solve it with these wonderful ad wizards.

Mike Shaheen: Hybrid Creative and guy who ate a lot of croquetas.

Ricardo Casal + Juan Pena: CDs and duo who wore lots of spread collared shirts.

Fernando Pellizzaro: ACD and guy I kinda know.