F1 to 11

TV+OLV+OOH

When the fastest sport in the world relies on your technology to help them dial it up a notch, how do you let the world know?

Tip: Headphones. Put em on.

TV

More TV

How do you tell the world that Lenovo’s ultra-portable, ultra-durable tech fuels F1 through a grueling 23 races in 40 weeks?

I heard you like TV

How do you tell the world that the fastest team in F1 never even steps in a car?

Out of home