Desert Dukes
PRoduct creation
+
Integrated
Silver, ADDY (Campaign)
We created a wearable solution for swamp crotch and then marketed the shit out of it.
Come for the Product. Stay for the Campaign.
Part 1: The Product
Pick your style
How it works
The Landing Pad is a disposable insert that keeps your nuts in a state of arid comfort throughout the day. It’s also biodegradable – The Duke Conserves.
Magical layer of comfort and healing.
Absorption layer.
Perspiration containment layer.
The Landing Pad inserts and becomes one with your Desert Dukes, together they reach enlightenment.
Pick Your Musk
The Landing Pad comes in eight battle tested scents. "Your boys need to be ready for action at all times. Forget the coconut infused lavender mist. These gems come in the battle tested musks of Sacalachia."
save your sac on the gO!
part 2: The Campaign
THE NUTS HAVE LIVED A CRUEL EXISTENCE. LONG IGNORED BY THE COSMETICS & BEAUTY INDUSTRY, THEY NEEDED A SAVIOR.
ooh
Radio
activations
The Nuts of Sacalachia are so grateful for the Duke that they sent delegates to the four corners of the earth to spread the good word, pass out some Desert Dukes and a little mornin' joe. The Duke Saves... your nuts and your mornings.
Desert Dukes will partner with Sac Town Union Brewing Company to bring a limited edition Desert Dukes Nut Brown to the four corners of the earth. The Duke Saves... your nuts and your afternoon/evenings.
Paul DeMontpellier CW
Jaci Coningham AD