air europa
Integrated
AirEuropa is a Spanish airline looking to make headway in the U.S. market. If you hop on an AirEuropa flight in the U.S., there's a 99.99% chance you are going to Spain because that's the only direct flight they offer.
We won a trip to Spain with this campaign.
Radio
Out of Home
Digital
When culturally iconic Spanish words such as Spain, Flamenco, Tapas or Siesta are searched via Google, the first hit will be a sponsored ad for AirEuropa.
Activation
With Skyesta booths, participants will experience the splendor of AirEuropa's in-air benefits such as lay-flat seats, WiFi, and streaming services. Skyesta booths will be strategically placed in airports and anyone who signs up for AirEuropa's SUMA program can spend their layovers in style.
Paul DeMontpellier CW
Luna Poumian AD